Aditya Birla Fashion and Retail Limited (ABFRL)

Overview

Aditya Birla Fashion and Retail Limited, a preeminent entity in the fashion and retail sector, has established a significant presence both in India and internationally. With an origin dating back to 2007 and headquartered in Mumbai, India, the company has undergone a name change from Pantaloons Fashion & Retail Limited to its current designation in January 2016, marking a new chapter in its growth trajectory. The organization operates through two dynamic segments, Madura Fashion & Lifestyle and Pantaloons, showcasing an extensive range of fashion apparel and accessories. It's also recognized for holding exclusive online and offline rights to an array of prestigious international brands, bolstering its diverse portfolio.

Products and Services

The company’s vast array of offerings includes:

• Apparel: A comprehensive assortment of men’s, women’s, and children's clothing such as shirts, trousers, denims, t-shirts, dresses, suits and blazers, and casual to ceremonial wear. Aditya Birla Fashion and Retail Limited satisfies the needs of diverse customer segments by providing options for every occasion, including party wear, workwear, festive ensembles, and athleisure wear.
• Ethnic and Occasion Wear: Specializing in ethnic bottom wear, lehengas, kurta sets, and occasion wear, the company caters to the traditional apparel market, offering a rich collection of festive ensembles and streetwear that blend classic styles with contemporary fashion.
• Athleisure and Sportswear: Reflecting the growing trend towards fitness and comfort, their product range includes shorts, joggers, track pants, sweatshirts, and sportswear, designed for both athletic activities and casual comfort.
• Accessories and Home Furnishings: Extending beyond apparel, the company also offers a multitude of accessories such as shoes, handbags, shawls, and stoles, alongside an assortment of home furnishings that include bed linen, towels, smart table linen, dressy cushion covers, and more, enabling it to cater to a wider array of customer needs.
• Exclusive Brand Portfolios: Marketing its products under reputed brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, the company enjoys a strong brand identity. It also operates the Pantaloons fashion store brand, along with holding the rights for various international brands in India, including The Collective, Simon Carter, American Eagle, Ralph Lauren, Hackett London, Ted Baker, and Fred Perry, thereby offering a global fashion experience to its customers.