GoPro Inc. (GPRO)

Overview

GoPro, Inc., originally known as Woodman Labs, Inc., is a global company established in 2002 with its headquarters in San Mateo, California. Renowned for its innovation in the technology sector, GoPro specializes in developing and marketing high-quality cameras, mountable and wearable accessories, alongside a range of subscription services and software. Its international footprint spans the Americas, Europe, the Middle East, Africa, and the Asia Pacific region. Through its offerings, GoPro aims to enable consumers to capture, edit, and share their most adventurous moments in immersive, high-definition quality.

Products and Services

• Cameras: The GoPro lineup includes the cloud-connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras. These devices are designed for durability and versatility, catering to adventure enthusiasts looking to capture stunning, high-quality footage in any environment.
• MAX: A revolutionary 360-degree waterproof camera that pushes the boundaries of immersive video and photography. The MAX camera enables users to capture everything around them in spectacular detail, offering a unique perspective on the world.
• Premium and Premium+ Subscription Services: These services provide subscribers with full access to the Quik app, cloud storage that supports original video and photo quality, camera replacement, and damage protection. They are tailored to enhance the GoPro user experience by offering valuable, comprehensive features and benefits.
• Quik Subscription: This subscription offers access to advanced editing tools, enabling users to edit their photos and videos effortlessly and create cinematic stories. It caters to content creators looking for a simple yet powerful solution to bring their visions to life.
• Quik Desktop and Mobile Apps: These apps are designed to streamline the media workflow, providing functionalities for archiving, editing, multi-clip story creation, and on-the-fly content sharing. They support footage from any phone or camera, promoting versatility and ease of use.
• Mounts and Accessories: GoPro's extensive range of mounts and accessories includes helmet, handlebar, roll bar, and tripod mounts, as well as wearables like wrist housings, magnetic swivel clips, chest harnesses, and head straps. Additionally, the company offers media mods, display and light mods, spare batteries, dive filters, charging accessories, and lifestyle gear such as bags, backpacks, cases, and apparel. These products are engineered to enhance the GoPro experience, allowing users to capture footage from virtually any vantage point.

GoPro sells its products through various channels, including retailers, wholesale distributors, and directly to consumers via the GoPro.com website. With its innovative products and services, GoPro, Inc. continues to define the industry standard for action cameras and the capturing of life’s most dynamic moments.