Krispy Kreme Inc. (DNUT)

Overview

Krispy Kreme, Inc., along with its subsidiaries, is a global producer of doughnuts, with operations spanning across the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and other international locations. The company is segmented into three core areas: U.S., International, and Market Development, delivering a comprehensive range of doughnut experiences. Krispy Kreme is known for its iconic hot light theater and fresh shops, offering products through a variety of channels including grocery and convenience stores, quick service restaurants, club memberships, drug stores, and e-commerce platforms. Initially founded as Krispy Kreme Doughnuts, Inc., the company underwent a name change to Krispy Kreme, Inc. in May 2021, signaling a new era in its storied history since its inception in 1937. Based in Charlotte, North Carolina, Krispy Kreme continues to evolve, with a focus on innovation and global expansion.

Products and Services

• Doughnut Experiences

Krispy Kreme offers a unique doughnut experience through its hot light theater and fresh shops. These venues provide customers the excitement of watching doughnuts being freshly made, enhancing the traditional purchase process. Additionally, Krispy Kreme's doughnuts are distributed daily to branded cabinets and merchandising units located within grocery and convenience stores, as well as quick service restaurants, club memberships, drug stores, and through e-commerce. This wide distribution ensures that Krispy Kreme's offerings are accessible across various environments.

• Krispy Kreme Branded Sweet Treat Line

The company extends its brand through a sweet treat line that includes Krispy Kreme branded products. This range capitalizes on the company’s doughnut heritage while offering consumers additional sweet options to enjoy.

• Insomnia Cookies

Beyond doughnuts, Krispy Kreme diversifies its portfolio with Insomnia Cookies, a brand focusing on delivering warm, delicious cookies right to the customer's door. The offerings under this brand also include cookie cakes, ice cream, cookie-wiches, and brownies, catering to a wide variety of dessert preferences.

• Franchise and Company-Owned Shops

Krispy Kreme operates a network of both company-owned and franchise shops. This business model allows for a broader global presence and ensures that customers worldwide can enjoy the Krispy Kreme experience. Each shop upholds the high-quality and service standards that Krispy Kreme is known for, ensuring a consistent customer experience regardless of geographic location.