CITIGROUP (4C)

Overview

Citigroup Inc. stands as a beacon in the diverse world of financial services, catering to an array of customers that span across consumers, corporate bodies, government entities, and institutions around the globe. With its inception dating back to 1812, the corporation has etched its headquarters in New York, New York, showcasing a legacy of financial prowess and innovation. Operating through five primary segments: Services, Markets, Banking, U.S. Personal Banking, and Wealth, Citigroup's expansive portfolio addresses a wide range of financial needs and services, ensuring coverage from basic banking demands to complex financial solutions for high-net-worth individuals.

Products and Services

Services Segment:

• Treasury and Trade Solutions: Offers cash management, trade, and working capital solutions tailored for multinational corporations, financial institutions, and public sector organizations, aiming to streamline operations and enhance liquidity.
• Securities Services: Provides an encompassing array of securities services solutions, including cross-border support, local market expertise, post-trade technologies, and data solutions, catering to the intricate needs of its clientele.

Markets Segment:

• Sales and Trading Services: Delivers comprehensive services in equities, foreign exchange, rates, spread products, and commodities, catering to the varied requirements of corporate, institutional, and public sector clients.
• Market-Making Services: Offers an extensive range of services across asset classes, incorporating risk management solutions, financing, prime brokerage, research, securities clearing, and settlement, to facilitate effective market operations.

Banking Segment:

• Investment Banking: Includes advisory services for mergers and acquisitions, divestitures, restructurings, and corporate defense activities, in addition to corporate lending which embraces corporate and commercial banking, addressing the strategic needs of businesses.

U.S. Personal Banking Segment:

• Co-branded Cards and Retail Banking Services: Provides an array of banking services catering to individual banking needs, from co-branded cards to comprehensive retail banking solutions.

Wealth Segment:

• Financial Services for High-Net-Worth Clients: Offers a broad spectrum of financial services including banking, lending, mortgages, investments, custody, and trust product offerings, specialized for high-net-worth clients and professional industries like law firms, consulting groups, accounting, and asset management.