Intuit Inc (ITU)

Overview

Intuit Inc. specializes in delivering comprehensive financial management and compliance solutions to a broad audience that includes consumers, small businesses, self-employed professionals, and accounting experts across the United States, Canada, and other international markets. Through its diverse portfolio, Intuit operates within four key segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProTax, offering a wide range of products and services tailored to meet the unique needs of each client. Founded in 1983, the company is based in Mountain View, California, and has established itself as a pivotal player in the financial software space.

Products and Services

Intuit Inc.'s offerings span various segments, each aimed at providing tailored financial solutions:

• Small Business & Self-Employed: This segment delivers QuickBooks services, which include comprehensive financial and business management online services and desktop software, along with solutions for payroll, time tracking, merchant payment processing, and small business financing. Additionally, Mailchimp services offer e-commerce, marketing automation, and customer relationship management solutions.
• Consumer: Offers TurboTax income tax preparation products and services tailored for individual taxpayers, simplifying the tax filing process with user-friendly software.
• Credit Karma: Provides a personal finance platform designed to help consumers make informed financial decisions. Through personalized recommendations, users can explore options for home, auto, and personal loans, as well as credit cards and insurance products tailored to meet their specific needs.
• ProTax: Focuses on professional accountants with its range of desktop tax-preparation software products including Lacerte, ProSeries, and ProFile, alongside ProConnect Tax Online tax products. This segment also offers electronic tax filing services and related banking products and services, catering to the specific requirements of tax professionals.

These products and services are distributed through a variety of channels, including multi-channel shop-and-buy experiences, dedicated websites and call centers, mobile application stores, and retail, among others, ensuring a wide reach and easy accessibility for consumers.