Lululemon Athletica Inc. LULU

Overview

Lululemon Athletica Inc., established in 1998 and headquartered in Vancouver, Canada, is a premier designer, distributor, and retailer of athletic apparel, footwear, and accessories under the globally recognized lululemon brand. Catering to both women and men, the company is renowned for its commitment to quality and innovation, targeting individuals who lead a healthy lifestyle, including activities like yoga, running, and training. Lululemon's expansive global footprint spans across continents, including the United States, Canada, Mainland China, Australia, South Korea, Hong Kong, Japan, New Zealand, Taiwan, Singapore, Malaysia, Macau, Thailand, the Asia Pacific, the United Kingdom, Germany, France, Ireland, Spain, the Netherlands, Sweden, Norway, Switzerland, Europe, the Middle East, and Africa. The brand's diverse sales channels include a wide array of company-operated stores, outlets, an interactive workout platform, partnerships with yoga and fitness studios, university campus retailers, license and supply arrangements, mobile apps, and the comprehensive lululemon.com e-commerce website.

Products and Services

• Pants, Shorts, Tops, and Jackets: Lululemon offers a wide range of high-quality athletic wear designed for a variety of activities such as yoga, running, and training. These products are crafted to support a healthy lifestyle, offering both comfort and functionality.
• Fitness-inspired Accessories: In addition to apparel, Lululemon provides a range of accessories that complement an active lifestyle. These include items designed to enhance the workout experience, bring convenience, and support the fitness journey of their customers.
• Interactive Workout Platform: Embracing modern technology, Lululemon offers an interactive workout platform that delivers fitness and yoga classes, enabling users to engage in physical activities from the comfort of their homes or while on the go.
• Multi-channel Retailing: Lululemon utilizes a multi-faceted retailing strategy encompassing company-operated stores and outlets, partnerships with yoga and fitness studios, sales through university campus retailers, license and supply arrangements, seasonal or temporary locations, mobile apps, and a robust e-commerce platform (lululemon.com) to reach a wide audience and provide convenient shopping experiences.