MAG Interactive AB (publ) MHK

Overview

Mohawk Industries, Inc. is an internationally renowned company that specializes in designing, manufacturing, sourcing, distributing, and marketing an extensive range of flooring products suited for both residential and commercial spaces. The company's operations are expanded across the United States, Europe, Latin America, among other international markets. Mohawk conducts its business through three primary segments: Global Ceramic, Flooring North America, and Flooring Rest of the World. It stands out in the industry for offering diverse product lines under a multitude of well-recognized brands, catering to a wide array of market needs from new construction projects to remodeling endeavors. Established in 1988 and based in Calhoun, Georgia, Mohawk Industries has built a solid reputation for innovation, quality, and service in the flooring industry.

Products and Services

• Ceramic, Porcelain, and Natural Stone Tiles: Mohawk Industries offers an extensive range of tiles for floor and wall applications. This includes natural stones, porcelain slabs, and quartz countertops, in addition to materials required for installation. These products are ideal for customers seeking durability along with aesthetic appeal.
• Floor Covering Products: The assortment includes broadloom carpets, carpet tiles, rugs and mats, carpet pads, laminates, medium-density fiberboards (MDF), hardwood floorings, luxury vinyl tiles (LVT), and sheet vinyl. These solutions cater to both residential and commercial clients, providing versatility and style for any space.
• Roofing Panels and Insulation Boards: Beyond the traditional flooring solutions, Mohawk also manufactures roofing panels and insulation boards. These products aim to offer comprehensive building solutions, extending Mohawk's reach into other construction materials.
• Mezzanine Flooring Products, MDF, and Chipboards: For commercial settings and specialty applications, Mohawk offers mezzanine flooring solutions, further showcasing the company's adaptability and innovative approach in meeting diverse customer needs.
• Licensing of Intellectual Property: Additionally, Mohawk licenses its intellectual property to other flooring manufacturers, demonstrating its leading position in the industry and commitment to advancing flooring technology and design.

Brand Portfolio: Mohawk sells its products under a plethora of brands such as American Olean, Daltile, Decortiles, Eliane, EmilGroup, KAI, Kerama Marazzi, Marazzi, Ragno, Aladdin Commercial, Durkan, Foss, IVC, Karastan, Mohawk, Mohawk Group, Mohawk Home, Pergo, Portico, Quick-Step, Feltex, GH Commercial, Godfrey Hirst, Hycraft, IVC Commercial, IVC Home, Lentex, Leoline, Moduleo, Redbook, Unilin, and Vitromex. This extensive brand portfolio allows Mohawk to penetrate different market segments effectively, catering to a vast range of consumer preferences and project specifications.

Distribution Channels: Mohawk's distribution strategy encompasses company-owned service centers and stores, company-operated distributors, floor covering retailers, wholesalers, mass merchandisers, department stores, shop at home services, buying groups, ceramic tile specialists, e-commerce platforms, residential builders, independent distributors, commercial contractors, and commercial end users. This wide-reaching distribution network underscores Mohawk's commitment to accessibility and customer service, ensuring that its products are easily obtainable for projects of any scale and scope.