NOROO Holdings Co., Ltd. (000325)

Overview

NOROO Holdings Co., Ltd., originally established in 1945, stands as a multifaceted fine chemical company based in Anyang-Si, South Korea. It has a rich history of providing a broad spectrum of chemical products and services. Initially known as DPI Holdings Co., Ltd., the company underwent a rebranding in March 2010 to NOROO Holdings Co., Ltd., reflecting its expanded focus and dedication to innovation in the fine chemicals sector. With its deep expertise in producing industrial materials and commitment to quality, NOROO has positioned itself as a leader in the South Korean chemical industry.

Products and Services

NOROO Holdings Co., Ltd. offers a diverse range of products and services that cater to various industries, emphasizing its role in the fine chemicals sector. Below is a detailed look into the company's offerings:

• Industrial Materials: NOROO specializes in producing high-quality paints, inks, and resins that are essential in manufacturing processes across multiple industries. These materials are widely utilized in the production of automotive components, building interiors, and numerous other applications that require durable and reliable chemical solutions.
• Color Chemicals: The company is renowned for its color chemicals, which find applications in automotive finishes and interior design. NOROO's expertise in color chemistry ensures vibrant and lasting colors that meet the aesthetic and functional requirements of its clients.
• Plastic Products: Dedicated to supporting the automotive and home appliance industries, NOROO produces a variety of plastic products. These items are integral to the development and manufacturing of durable and efficient automobiles and household appliances.
• Agriculture: Beyond chemicals, NOROO is actively involved in the agribusiness sector. This includes the distribution, processing, and sale of agricultural products, as well as seed cultivation and production. Their commitment to agriculture indicates a broadened focus towards sustainability and life sciences.
• Additional Services:
  • Investment and Intellectual Property Management highlight NOROO's involvement in fostering innovation and protecting intellectual assets.
  • Transportation Intermediary Agency and Brokerage services demonstrate their logistical capabilities and support for supply chain operations.
  • O2O (Online to Offline) Service showcases NOROO's adaptation to the digital era, bridging online and offline business models.
• Consulting and Education: NOROO extends its expertise through color consulting and design services, enriching the industry with innovative color applications and aesthetics. Furthermore, the company is engaged in color education, emphasizing the importance of color science and its applications in designing and manufacturing processes.