Vivien Corporation (002070)

Overview

Vivien Corporation, rooted in South Korea, engages in the manufacture and distribution of a broad range of women’s underwear. Once known as Namyeung Vivien Corporation, the company underwent a name change to Vivien Corporation in August 2020, marking a new chapter in its storied history that commenced in 1957. With its headquarters in Seoul, South Korea, Vivien not only boasts an impressive lineup of proprietary brands but also utilizes a multi-channel retailing approach. This involves selling through direct stores, departmental, discount and specialty stores, in addition to fostering a robust online shopping presence, ensuring wide accessibility and convenience for its customers.

Products and Services

• VIVIEN

As the flagship brand, VIVIEN showcases a premium range of women’s underwear, characterized by its innovative designs and supreme comfort, catering to modern aesthetics and consumer needs.

• BBM

BBM stands out as a brand designed for youthful and vibrant consumers, focusing on trendy and playful designs that embody joy and charisma.

• Maternity

Specifically crafted for expectant mothers, the Maternity line offers superior comfort and support, ensuring well-being and ease throughout pregnancy.

• GENTOFF

GENTOFF diverges slightly by focusing on men’s underwear, providing high-quality, comfortable, and stylish options for the modern man.

• SUVIVIEN

SUVIVIEN levels up everyday wear with a touch of luxury, combining functionality with chic styles, designed to meet the demands of discerning customers.

• DELOR

Delving into intimate elegance, DELOR offers a collection that represents sophistication and grace, perfect for those seeking refinement in their everyday essentials.

• Rosebud

Rosebud introduces a refreshing approach to women’s underwear, focusing on soft, comfortable, and visually appealing designs that appeal to a sense of innocence and beauty.

• PANDORA

With a nod to the mythical, PANDORA is positioned as a brand that combines enchanting designs with unmatched quality, creating an irresistible collection for its clientele.