Guangdong Guangzhou Daily Media Co., Ltd. (002181)

Overview

Guangdong Guangzhou Daily Media Co., Ltd., originally established as Guangdong China Sunshine Media Co., Ltd., is a prominent newspaper media company rooted in China since 1992. It underwent a significant rebranding in July 2012, adopting its current name to perhaps better reflect its regional focus and media identity. Located in Guangzhou, China, the company, along with its subsidiaries, focuses on providing an array of advertising and marketing services. These range broadly from traditional print media advertising to more contemporary digital and outdoor media solutions. Furthermore, Guangdong Guangzhou Daily Media Co., Ltd. diversifies its services by engaging in newspaper and commercial printing. The company does not limit itself to media creation and advertising services; it also ventures into investing within the media and related industries, indicating a comprehensive approach to its business operations and growth strategies.

Products and Services

• Integrated Marketing Communication Services

This encompasses a wide spectrum of advertising options tailored to the needs of businesses seeking to make their mark across various platforms. By offering services in print media advertising, digital and outdoor media, Guangdong Guangzhou Daily Media Co., Ltd. strives to cater to diverse advertising requirements, facilitating brands in reaching a wide range of audiences effectively.

• Creative Planning, Film and Television, Exhibition, Event Execution

The company doesn't just place ads but also gets involved in the creative process. This includes everything from conceptualizing campaigns to executing large scale events and exhibitions. Their involvement in film and television production further exemplifies their goal to offer comprehensive media and marketing solutions that go beyond standard advertising practices.

• Integrated Media and Marketing Communication Services

Guangdong Guangzhou Daily Media Co., Ltd. leverages its expertise to provide integrated solutions that combine various forms of media and marketing strategies. This holistic approach ensures that all aspects of a client's marketing campaign are interwoven seamlessly, delivering messages that resonate with the targeted demographics in a highly effective manner.

• Newspaper and Commercial Printing Services

Apart from its media services, the company retains a strong foothold in traditional print services, offering newspaper and commercial printing. This reflects its commitment to serving the needs of clients who value the impact of printed media, ensuring high-quality production for a variety of printing needs.

• Investment in Media and Related Industries

The vision of Guangdong Guangzhou Daily Media Co., Ltd. extends beyond its direct services. By investing in media and related industries, the company not only enhances its capabilities and service offerings but also strengthens the broader media ecosystem in which it operates. These investments indicate a strategic approach to fostering growth and sustainability within the industry.