Kontoor Brands, Inc. (3KO)

Overview

Kontoor Brands, Inc. is a globally recognized lifestyle apparel company, renowned for its innovative designs, production, procurement, marketing, distribution, and licensing of denim, apparel, footwear, and accessories. The company primarily operates through its two flagship brands, Wrangler and Lee, each segment focusing on delivering high-quality denim and apparel products. Established in 2018 with its headquarters in Greensboro, North Carolina, Kontoor Brands has expanded its market reach to include the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. It has managed to carve out a significant presence in the global apparel market by targeting a wide range of distribution channels including mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online platforms.

Products and Services

• Denim - Kontoor Brands, Inc. specializes in the design, production, and marketing of high-quality denim products. Leveraging the strong heritage and reputation of its Wrangler and Lee brands, the company offers a wide range of denim apparel, including jeans, jackets, and shirts, catering to diverse consumer preferences and styles.
• Apparel - Beyond denim, the company provides an extensive assortment of apparel items. This includes casual wear, outerwear, and work wear, designed to meet the needs of a broad demographic. The apparel line is characterized by its durability, style, and comfort, making it suitable for various occasions.
• Footwear and Accessories - Expanding its product portfolio, Kontoor Brands also ventures into footwear and accessories. This segment includes boots, shoes, belts, bags, and other accessory items that complement its primary apparel lines. Each product is carefully crafted to uphold the quality and aesthetic synonymous with the Wrangler and Lee brands.
• Rock & Republic Brand Licensing - In addition to its own brands, Kontoor Brands licenses and sells apparel under the Rock & Republic brand name. This collaboration allows the company to offer products that embody the Rock & Republic's distinctive edgy and glamorous style, broadening its appeal and reaching out to consumers looking for premium lifestyle apparel.