Live Nation Entertainment Inc 3LN

Overview

Live Nation Entertainment, Inc.—a paramount entity in the live entertainment sector—operates on a global scale. Its business is structured into three main segments: Concerts, Ticketing, and Sponsorship & Advertising, which all aim to provide extensive entertainment experiences. Starting as Live Nation, Inc., it underwent a name change to Live Nation Entertainment, Inc. in January 2010, signaling an expansion in its offering. Incorporated in 2005 and calling Beverly Hills, California its head office, the company stands as a behemoth in promoting, ticketing, and advertising live events. By owning, leasing, or operating a wide array of entertainment venues, Live Nation washes over every aspect of the live event experience from production to execution, thus cultivating unforgettable experiences for audiences worldwide.

Products and Services

• Concerts: Promotes live music events across a mix of owned, operated, and third-party rented venues. This segment extends its services to managing music venues, producing music festivals, creating and streaming live event content, and providing management and additional services to artists. It encapsulates the heart of live entertainment by bringing music events to life.
• Ticketing: Manages a comprehensive ticketing operation through the provision of ticketing software and services to both clients and consumers. This includes a marketplace accessible via mobile apps, retail outlets, and websites like livenation.com and ticketmaster.com for an array of live event categories. The Ticketing segment also incorporates ticket resale services, serving arenas, stadiums, amphitheaters, music clubs, concert promoters, and a diverse client base needing ticketing solutions for sporting events, performing arts, museums, and theaters.
• Sponsorship & Advertising: This facet of the business is dedicated to selling both local and international sponsorships, alongside advertising placements that include signage and online promotional programs. It specifically targets leveraging its vast distribution network across venues, events, and websites for advertising, which is further enriched by offering related media content streaming and live streaming services. Additionally, it involves the creation, booking, and production of tailored events or programs for specific brands, showcasing a custom approach to partnerships and advertising.