Bath & Body Works, Inc. BBWI

Overview

Bath & Body Works, Inc. is a renowned specialty retailer focusing on home fragrance, body care, and soaps and sanitizer products. Established in 1963 and based in Columbus, Ohio, the company has built a powerful presence in the retail industry. Originally known as L Brands, Inc., it underwent a name change in August 2021 to better reflect its core business and mission. Today, Bath & Body Works caters to its diverse customer base through various retail stores and e-commerce platforms in the United States and Canada. Additionally, the company's global footprint extends through international stores operated by partners under franchise, license, and wholesale arrangements. With a commitment to quality and customer satisfaction, Bath & Body Works continues to grow and evolve in the competitive retail space.

Products and Services

• Home Fragrance:

The company's home fragrance line includes a wide array of products designed to enhance the ambiance of any living space. This category comprises scented candles, room sprays, wallflowers, and more, all available under the Bath & Body Works and White Barn brands. Known for their long-lasting scents and quality ingredients, these products have become a staple in homes across North America.

• Body Care:

Bath & Body Works' body care range is formulated to nourish and pamper the skin. This product line features shower gels, lotions, body creams, and fragrance mists, created with top-tier ingredients and available in a variety of scents. Catering to different skin types and preferences, the body care products are designed to provide a luxurious experience to users.

• Soaps and Sanitizer Products:

In response to the growing demand for personal hygiene products, Bath & Body Works offers an extensive selection of soaps and sanitizers. The collection includes hand soaps, hand sanitizers, and hand creams that combine effective cleaning with skin-friendly formulations. Available in multiple fragrances and formats, these products ensure cleanliness and hydration, keeping the skin soft and scented.