Booking Holdings Inc. (BOOK)

Overview

Booking Holdings Inc. is a leading provider of online and traditional travel and restaurant reservation services. With operations spread across the United States, the Netherlands, and multiple international locations, the company offers a vast array of services to facilitate travel and dining experiences. Initially known as The Priceline Group Inc., it underwent a rebranding to Booking Holdings Inc. in February 2018. Founded in 1997, the company has grown to encompass a diverse portfolio of brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, and Rentalcars.com, catering to a wide range of travel and dining needs. Its headquarters are located in Norwalk, Connecticut.

Products and Services

• Booking.com:

Provides services for online accommodation reservations, offering a wide selection of accommodations to suit the needs of various travelers.

• Priceline:

Offers a comprehensive online travel reservation service that includes hotel, flight, activity, rental car reservation, vacation packages, cruises, and hotel distribution services to consumers.

• Agoda:

Specializes in online accommodation reservation services while also providing flight, ground transportation, and activities reservation services, catering to a global audience.

• KAYAK:

An online meta-search service that enables consumers to search and compare travel itineraries and prices across different providers, facilitating informed decision-making.

• OpenTable:

Focuses on online restaurant reservations, providing a seamless booking experience for diners and reservation management services for restaurants.

• Rentalcars.com:

Offers online services for car rental reservations globally, making it easier for travelers to find and book rental cars according to their preferences.

In addition to these core services, Booking Holdings Inc. also provides travel-related insurance products and restaurant management services to consumers, travel service providers, and restaurants. Moreover, the company offers advertising services, leveraging its extensive network and platforms to deliver value to both consumers and service providers in the travel and dining industries.