Expedia Group, Inc. (EXGR34)

Overview

Expedia Group, Inc. stands as a premier online travel company with a global footprint, offering its services both in the United States and internationally. Through its diversified business model, the company caters to a wide array of travel needs via its B2C, B2B, and trivago segments. Initially established in 1996 and headquartered in Seattle, Washington, Expedia Group has evolved significantly, undergoing a rebranding from Expedia, Inc. to its current name in March 2018. The organization aims to simplify the travel planning process for individuals and businesses alike by providing access to a vast selection of travel options and leveraging advanced technology to enhance user experiences.

Products and Services

• Brand Expedia: Operating as a full-service online travel brand, Brand Expedia delivers a comprehensive range of travel products and services, enabling customers to plan and book a wide variety of travel arrangements.
• Hotels.com: Specializes in lodging accommodations, offering a vast selection of hotels and other types of stays to meet various traveler preferences and budgets.
• Vrbo: Serving as an online marketplace for alternative accommodations, Vrbo connects homeowners with travelers seeking unique stay experiences, such as vacation rentals, condos, and villas.
• Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com, and CarRentals.com: Each of these brands provides specific travel services ranging from flight and hotel bookings to car rentals, catering to different market segments and traveler needs.
• B2B Services: Expedia Group extends its offerings to various travel and non-travel businesses, including airlines, offline travel agents, online retailers, corporate travel management companies, and financial institutions. These entities benefit from Expedia’s travel technology to enhance their services, along with accessing the Group’s diverse supply to offer Expedia rates and availabilities to their customers.
• trivago: Positioned as a hotel metasearch website, trivago facilitates the comparison of hotel prices from various online travel agencies and travel service providers, directing users to the best available deals.
• Marketing and Communications: Expedia Group invests in brand advertising through multiple channels, including both online and offline platforms, loyalty programs, mobile applications, and search engine marketing. The company also leverages metasearch and social media platforms, along with direct and personalized communication strategies, to engage with travelers efficiently.