Intuit Inc. (INTU34)

Overview

Intuit Inc. is a renowned provider of financial management, compliance, and marketing products and services across the United States. With a diversified portfolio that caters to small business & self-employed individuals, consumers, as well as professional tax preparers, Intuit has structured its operations into four main segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProTax. The company's comprehensive suite aims to streamline financial and business operations, offering a range of solutions from accounting software to tax preparation and credit monitoring services. Established in 1984, Intuit's headquarters are located in Mountain View, California, underscoring its position within the Silicon Valley tech scene. Its strategic sales approach combines direct channels, multi-channel shop-and-buy experiences, mobile app stores, and partnerships to reach a broad customer base.

Products and Services

• QuickBooks Services: Comprehensive financial and business management solutions for small and mid-market businesses. This includes online services, desktop software, payroll solutions, merchant payment processing, and more.
• Key offerings like QuickBooks Online, QuickBooks Live, and QuickBooks Advanced facilitate a range of operations from accounting to payroll management.
• Also features QuickBooks Self-Employed and QuickBooks Solopreneur, designed for freelancers and individual entrepreneurs.
• Additional services include QuickBooks Checking and various payroll solutions such as QuickBooks Basic Payroll and QuickBooks Enhanced Payroll.
• Mailchimp: A marketing automation and customer relationship management platform. It leverages email marketing, automation, and analytics to help businesses grow their audience and manage customer relationships effectively.
• TurboTax: Provides both DIY and assisted income tax preparation products and services, aiming to simplify tax filing for consumers.
• Credit Karma: Offers a personal finance platform that delivers personalized credit card, loan, and insurance recommendations. This segment also includes features like online savings and checking accounts, access to credit scores and reports, and tools for credit and identity monitoring and credit report disputes.
• Lacerte, ProSeries, and ProFile: Desktop tax-preparation software products designed for professional accountants. These technologies facilitate intricate tax filing processes, catering to a sophisticated clientele in the ProTax segment.
• Complements with ProConnect Tax Online, a cloud-based tax preparation solution that extends Intuit’s tax services online.
• Electronic Tax Filing Service and Bank Products: Offers services related to electronic filing of tax returns, complementing the ProTax segment with enhanced efficiency and bank products that align with tax preparation services.