Interpublic Group of Cos Inc-The IPG

Overview

The Interpublic Group of Companies, Inc., commonly known as IPG, is a global leader in advertising and marketing services. With operations spread out worldwide, IPG provides a comprehensive range of services through its three primary segments: Media, Data & Engagement Solutions; Integrated Advertising & Creativity Led Solutions; and Specialized Communications & Experiential Solutions. Initially founded as McCann-Erickson Incorporated in 1902, the company underwent a name change to The Interpublic Group of Companies, Inc. in January 1961 and has since grown to establish a notable presence in the industry. Headquartered in New York City, New York, IPG continues to innovate in the marketing and advertising space, leveraging its extensive network of brands to serve clients across various sectors.

Products and Services

• Media, Data & Engagement Solutions

  This segment encompasses a wide array of offerings, including media buying and planning, communications services, digital products and services, advertising and marketing technology solutions, e-commerce services, data management, analytics, strategic consulting, and digital brand experiences. It operates under notable brand names like IPG Mediabrands, UM, Initiative, Kinesso, Acxiom, Huge, MRM, and R/GA.

• Integrated Advertising & Creativity Led Solutions

  IPG offers integrated services that cover advertising, corporate and brand identity, along with strategic consulting. These services are delivered through its reputable brands FCB, IPG Health, McCann Worldgroup, and MullenLowe Group, which collectively work to forge compelling brand narratives and innovative advertising solutions tailored to client needs.

• Specialized Communications & Experiential Solutions

  This segment specializes in delivering public relations and specific communications services, live events coordination, sports and entertainment marketing, and strategic consulting. It encompasses brands such as IPG DXTRA Health, The Weber Shandwick Collective, Golin, Jack Morton, Momentum, and Octagon, offering targeted solutions that engage audiences and create memorable experiences.