Kroger Co-The KOG

Overview

The Kroger Co., founded in 1883 and headquartered in Cincinnati, Ohio, stands as a prominent food and drug retailer in the United States. The company's extensive operations encompass a variety of store formats, including combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Through its broad network of stores, Kroger not only addresses the everyday needs of consumers but also caters to specific market segments with its diverse range of products and services. Additionally, the company's engagement in the manufacturing and processing of food products for both in-store sales and online presence, alongside operating fuel centers, underscores its integrated approach to retailing, aiming to provide a comprehensive shopping experience to its customers.

Products and Services

• Combination Food and Drug Stores:

  These stores feature an extensive selection of products, including natural foods, organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce. They cater to customers looking for a one-stop shopping experience that combines grocery shopping with pharmacy needs and more.

• Multi-Department Stores:

  Kroger's multi-department stores offer a wide range of products across various categories like apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. These stores are targeted at consumers seeking a diverse shopping experience under one roof, covering most household and personal needs.

• Marketplace Stores:

  These stores provide a full-service grocery experience along with pharmacy, health and beauty care, and perishable goods. In addition to grocery items, marketplace stores offer general merchandise including apparel, home goods, and toys, meeting the needs of families and individuals looking for convenience and variety in their shopping.

• Price Impact Warehouse Stores:

  Price impact warehouse stores focus on offering value to customers through grocery, health and beauty care items, as well as fresh produce, meat, dairy, and baked goods. These stores appeal to budget-conscious shoppers looking for quality products at competitive prices.

• Food Manufacturing and Processing:

  Kroger engages in the manufacturing and processing of food products for sale in its supermarkets and online platform. This vertical integration allows the company to offer unique and private-label products, ensuring quality control and potentially better pricing for consumers.

• Fuel Centers:

  The company provides convenience and value to its customers through fuel centers located at some of its store locations. This service not only completes the one-stop shopping experience but also offers competitive fuel prices to its shopping customers.