NIKE, Inc. NKE

Overview

NIKE, Inc., a global leader in the design, development, marketing, and sales of athletic footwear, apparel, equipment, accessories, and services, operates a diverse portfolio of products distributed worldwide. Founded in 1964 and headquartered in Beaverton, Oregon, NIKE has grown to become a household name in athletics, emphasizing innovation and branding to connect with consumers across various sports and lifestyle activities. Through its extensive range of subsidiaries, NIKE caters to a broad audience, delivering performance and casual products designed to meet the needs of professional athletes, sports enthusiasts, and casual wearers alike.

Products and Services

NIKE’s product line is comprehensive, covering a wide range of sports and lifestyle needs. Below are the main categories:

• Athletic and Casual Footwear, Apparel, and Accessories: Produced under the Jumpman trademark, these products are designed for both athletic performance and casual wear, offering versatility for users in different settings.
• Casual Sneakers, Apparel, and Accessories: Marketed under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks, this range emphasizes casual and lifestyle-oriented footwear and clothing, appealing to a wide consumer base looking for style and comfort.
• Performance Equipment and Accessories: This line includes bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other sports-related items under the NIKE brand. Designed for enhancing athletic performance across a variety of sports disciplines.
• Plastic Products for Other Manufacturers: NIKE also produces a range of plastic products used by other manufacturers, showcasing the company's versatility and innovation beyond its core consumer products.
• Apparel with Licensed College and Professional Team and League Logos: NIKE designs and markets sports apparel featuring logos of college teams, professional teams, and leagues, catering to fans who want to support their favorite teams through clothing.
• Licensing: The company licenses third parties to manufacture and sell apparel, digital devices, applications, and other equipment for sports activities under NIKE-owned trademarks, expanding its reach and presence in the sports industry.

NIKE products are available through various distribution channels, including NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives, ensuring widespread availability to consumers around the globe.